Secrets to Paid Public Speaking Success #16 (of 101): Focus & Get More Speaking Gigs

101 Tips to Successful Paid/Public Speaking
Market narrowly - deliver broadly! Notice how a cheetah gets his dinner: He carefully approaches a herd of gazells, zebras, or some other yummy herbivors... he approaches super carefully... then he picks his target - only one target out of the hundreds or thousands of dinner pottentials in front of him (or her, to stay politically correct).  Then he attacks!  And BAMM!!!  ...well, he either succeeds or not; but this strategy is key not only to a gourmet dinner once in a while, but to teh species survival.  This FOCUS is what allows cheetahs - and many other predetors - survive. Or think of a runner... I recently interviewed Croix Sather, who set out to ran across the United States of America - from Los Angeles to New York -…
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Useful Resources

Uncategorized
Here are a few more resources that I use... http://www.millionaireblueprints.com/ - subscribe to Millionaire Blueprints and get inspired by how others went from "zero to hero" -- you can also buy back issues of the magazine http://www.targetmarketingmag.com/ - FREE online or in-print magazine filled with great tops on online marketing. "Target Marketing delivers hands-on, how-to-do-it editorial that gives you the tools you need to effectively develop, execute, and evaluate your direct marketing efforts. Whether it's direct mail, telemarketing, or websites, you'll get the ideas and insight you need to help you and your company market smarter and more profitably. Subscriptions are available free to individuals who meet pre-established demographic criteria." http://store.vervante.com/index.html - Publish Your Books and Audio Products! This service came highly recommended by several people I know; I use http://www.CreateSpace.com -- check…
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Secrets to Paid Public Speaking Success #9 (of 101) – FailProof Your Speaking Business

101 Tips to Successful Paid/Public Speaking
Image via Wikipedia Paid public speaking - or professional speaking - is very competitive; there are literally tens of thousands of speakers who want to make a living, or some on-the-side income, by presenting at conferences, association events, college and high school events, company training, or wherever they pay a speaker to deliver their message. The attraction to paid speaking is understandable.  An average speaker gets paid anywhere from $25oo to $5ooo per speech - be that 2o minutes or a 2-day workshop.  Just multiply that by 3 or 4 per week... or by 12 or 15 per month - that is, the number of times an "average" speaker speaks at different events.  That's an income that will attract lots of flies - oups, I meant people :) So, is there such…
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Secrets to Paid Public Speaking Success #7(of 101) – Create a Professional Web Presence

101 Tips to Successful Paid/Public Speaking
[caption id="attachment_266" align="alignright" width="300" caption="Create a Great Web Presence for Your Speaking Business!"][/caption] If you want to be taken seriously, you need to strive to project a professional image with all your marketing materials... In the 21st Century, you won't be taken seriously if you do not have a website; but if your website is of poor quality (and God knows I could list you a few bad examples) then you are worse of than not having a site at all...  Well, maybe I'm wrong with this one; I believe no matter how bad your site is, if you have a great offering, you'll get at least a few local engagements... I see several mistakes that ineffective speakers do on their websites: 1. They pay an inexpensive designer to build the…
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5 Internet Marketing Tips

Generate Additional Income, Market/Promote Your Speaking
Here's a great article from my good friend Zeke Camusio, Enjoy! .... 5 Internet Marketing Tips Use Decoy Offers Have you ever wondered why some stores sell an item for $100 and in the price tags says “Was $200?? That makes the current price look a lot better. Some people might think $100 is a lot of money for that item, but hey, it was $200, so you’re getting a great deal, right? Well, believe it or not, it works. This is because everything is either a great deal or an awful deal based on what you compare it with. Psychologists call this “the principle of contrast.”  How can you use this to your benefit? My favorite way is to present two or more offers. One will be your current…
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