I’m not proud of it, but I’ll admit it. I suck at follow-up and I probably lost 1os of thousands of dollars of speaking gig opportunities due to this little handicap.
Now 7 years after I started, I’m much better at it [and I have an assistant who takes care of most of it] and it definitely shows on the # of bookings I’m getting.
- make sure when you talk to a prospect and you promise to follow up, do so promptly, on the date you promissed you’d do it
- the same applies if a meeting organizer – or a speakers’ bureau rep – emails you or lives you a message on the phone, DON’T put off answering those messages
- when you send out marketing materials, follow up with a phone call or email to check if they received your marketing materials[this is also a good time to ask – if you haven’t done so yet – if they hire outside speakers.. and when do they plan their educational programs… and mention that you’d love to be considered to provide one of those programs, if your expertise meets their needs]
- after speaking engagements, make sure to send a thank you card the very next day… Plus, you can add a reminder that if they rebook you within the next 3 month, they’ll get a 3O% off your regular fee.
Trust me, these little habits can add at least double your number of speaking engagements – so soak them up and make them a integral habit of your business’ opperation [or delegate it to your assistant, if you have one]
I know many speakers who use the SendOutCards service… personally, I’m using cards designed by my own local printer; but if you are interested in SendOutCards, I have a great friend who can start you with that: https://www.sendoutcards.com/conduit [I do not get a referral fee, nor am I associated with Tarsha – she’s “only” a friend].
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