Secrets to Paid Public Speaking Success #5 (of 101) – Build a Relationship with Your Audience Members; Always Get Your Audience Members’ Contact Info!

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Always Collect Your Audience Members' Contact Info!
Always Collect Your Audience Members' Contact Info!

Always collect the audience members’ names and email addresses.  Offer them an eCourse, a hot report, a hot eBook… that ties into the niche-topic that you talked about.  Make sure your offering has a hot title, such as “The 7 Little Known Secrets on How to…”  Make it an IRRESISTABLE OFFER. 

ALSO! Tell your audience, before they put their business card in the bowl – or before they put their contact info on the sign-up sheet that goes around – tell them to write “NO NEWSLETTER” if they do not want to receive your weekly hot tips on […?… – whatever your niche is] – this will ensure that your communication with them will not be perceived as SPAM.

This will allow you to sign up each attendee from each of your presentation to your eNewsletter and start working on developing a relationship with your list.  Many say that “the  money is in the list” – and it has lots of truth to it.  Speaking can generate you a nice income, but having a large list with responsive – and niched – members can generate you a very healthy “side” income (I have friends who generate a 6-figure income from their lists).

You can also have one or more offers on your handouts, directing attendees to your website or a landing page [which after filled in would redirect to your website — or, to keep it simple, just give them a link or two to your website] where they can download – in exchange for sharing their contact info – some great info (an eBook, eCourse, white paper, 10 Tips Sheet, etc).

Ok.., a friend of mine from LinkedIn – Dan Clark, from www.DanClark.com – had a great point.  He says that “I circulate the “blue clipboard” with a signup roster. That’s clearly an “opt in” act on their part. The first email they receive from being on my list refers to that specific meeting and the blue clipboard so they now connect my mailing to their request. I never get opt-outs after only a few communications.”

That definitely is a great way to anchor the memory of your presentation with the audience (with the blue clipboard – or  probably a pink with yellow stripes would be even more effective :} ), especially if you are a breakout speaker at a big event where people attend multiple sessions duing 2 or 3 days…
Then when they start getting emails from the presenters, they’ll know exactly who you are, by mentioning the colored clipboard.  I think I’ll start using that strategy…

I also remembered one more “strategy” to help you collect contact information…

When presenting with PowerPoint, people often want a copy of your PP; and if you feel comfortable sharing, then that’s a great way to collect contact info (again, I’d tell them to write “now newsletter” if they’d rather not get my super hot tips on ???, to avoid any perception of SPAM). 
Of course, I’ve seen some presenters who have their whole course spelled out in large blocks of text on their PP, in which case, you’d give away your whole workshop.  Of course, we do not have any of those people in this forum – anyone with a little speaker education/experience woud never do such a thing.  But do ad vital statistics, great quotes, great data, easy to follow bullet-pointed tips, etc., that will make the audience want a copy of the PP…

Capitalize on each of your speaking engagements!  Don’t let it be a one time interraction between you and your audience members.  If they like you – and/or if they like your topic – give them a chance to get more of “you,” and build a relationship with  them…

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