Secrets to Paid Public Speaking Success #16 (of 101): Focus & Get More Speaking Gigs

101 Tips to Successful Paid/Public Speaking
Market narrowly - deliver broadly! Notice how a cheetah gets his dinner: He carefully approaches a herd of gazells, zebras, or some other yummy herbivors... he approaches super carefully... then he picks his target - only one target out of the hundreds or thousands of dinner pottentials in front of him (or her, to stay politically correct).  Then he attacks!  And BAMM!!!  ...well, he either succeeds or not; but this strategy is key not only to a gourmet dinner once in a while, but to teh species survival.  This FOCUS is what allows cheetahs - and many other predetors - survive. Or think of a runner... I recently interviewed Croix Sather, who set out to ran across the United States of America - from Los Angeles to New York -…
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Secrets to Paid Public Speaking Success #15 (of 101): Entertain Your Audience

101 Tips to Successful Paid/Public Speaking
[caption id="attachment_490" align="alignright" width="300" caption="What happens when your surpess your loughter :-)"][/caption]  Help your audience members release "negative energies" through laughter.  It is a scientific fact that people who suppress laughter build up gases that will in turn make them feel bloated... and if you don't help them annihilate those gases through laughter, those gases build up to a point that they'll blow up. Ok, don't run to your librarian or try to look for any scientific evidence on the above ; but it IS  a fact that audiences will perceive you as a more successful presenter if you entertain them.  This does not mean that you have to be a clown, tell jokes, or even  that you are expected to be a naturally funny person.   Entertaining audiences can be…
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Secrets to Paid Public Speaking Success #14 (of 101): Capitalize on Your Strengths

101 Tips to Successful Paid/Public Speaking, Improve Your Speaking Skills
[caption id="attachment_482" align="alignright" width="300" caption="Capitalize on Your Strengths!"][/caption] Many of us became speakers - or want to become speakers - for one of two reasons: 1. Saw some great speakers (or one great speaker), like Anthony Robbins, Jack Canfield, Seth Godin, Barack Obama.... or maybe it was a religious leader at your church or one you saw on TV... or perhaps it was a little-known speaker that you saw at a conference...AND you thought "One day I want to be like that guy!"  2. You had an experience, or a series of experiences, that lead you to believe strongly in something - something that deeply affected your life and now you want to share that message with the world If you decided to become a speaker due to reason #1 above,…
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Secrets to Paid Public Speaking Success #13 (of 101): Attract Coaching and Mentoring Clients with Public Speaking

101 Tips to Successful Paid/Public Speaking
[caption id="attachment_324" align="alignright" width="300" caption="Do You Provide Coaching or Mentoring Services?"][/caption] I'll tell you in a seocnd a few ways to attract new coaching/mentoring clients, but first I just have to give "homage" to public speaking: Public speaking is the greatest way to make a living... Just think about it: you get paid for doing what you love to do you often get paid an unbelivable amount of money for what you love to do you get to share your message to the world you get to travel (many of us speakers love that part) you get to meet countless wonderful people you have the ability not to just dream, but actually adopt what your creative juices inspire you to do or share you get to be seen by many…
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Secrets to Paid Public Speaking Success #12 (of 101): 5 Tips to Create a Powerful First Impression

101 Tips to Successful Paid/Public Speaking
  [caption id="attachment_315" align="alignright" width="160" caption="First Impressions Count - Make 'em Powerful!"][/caption]   "I'm sorry, I'm not really used to speaking in public.. so please bare with me..." "Hello!  Can everybody hear me in the back...? We all heard such borring and no-impact openings... Never open with similar openings: check your VA equipment in advance and never start with an apology (unless you knock over someone's hot coffee in your way to the lecturn and it lands in their lap; or if you step with your high heel on someone's foot... you get the gist :) ) The way you start your presentation, PLUS the way you look and carry yourself, will often set the tone for how you'll be perceived throughout your presentation.  At times you can recover from…
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Secrets to Paid Public Speaking Success #11 (of 101): Position Yourself as an Expert

101 Tips to Successful Paid/Public Speaking
  [caption id="attachment_303" align="alignright" width="300" caption="Are You Perceived as an Expert on Your Topic?"][/caption]   People do business with people they know and trust... and we agreed that one of the best ways to get people to know you and trust you is through public speaking: worksops, seminars, keynotes... That's all true, but there's a magical loop going on here.  The more you speak, the more you are perceived as an expert and the more you are perceived as an expert, the more you'll be invited to speak... Speak, Speak, Speak! You see, to speak in front of crowds, you need 1. to get invited... or 2. you need to put on your own events. I will tell you how to build your expert status, but first, let's explore these two…
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Secrets to Paid Public Speaking Success #10 (of 101): Take Massive Action – Make it Happen!

101 Tips to Successful Paid/Public Speaking
[caption id="" align="alignright" width="204" caption="Take Massive Action - Get Out there and Be Seen!!!"][/caption] "The Constitution only gives people the right to pursue hapiness.  You have to catch it yourself."  ~ Benjamin Franklin ~ Once you have a program in place, it's time to stop planning and start implementing; and, fact is, you become good by practicing your skill as much as possible, and you start getting paid once you get out there and  market yourself.  Here are a few tips that will ensure that you'll "Make it Happen": Commit to contacting 5 to 10 businesses per day [or more, if your stomach can take it], ideally in person, or by phone.  Once you exhaust your local area, use the phone [I travel as far as 70+ miles to speak…
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Secrets to Paid Public Speaking Success #9 (of 101) – FailProof Your Speaking Business

101 Tips to Successful Paid/Public Speaking
Image via Wikipedia Paid public speaking - or professional speaking - is very competitive; there are literally tens of thousands of speakers who want to make a living, or some on-the-side income, by presenting at conferences, association events, college and high school events, company training, or wherever they pay a speaker to deliver their message. The attraction to paid speaking is understandable.  An average speaker gets paid anywhere from $25oo to $5ooo per speech - be that 2o minutes or a 2-day workshop.  Just multiply that by 3 or 4 per week... or by 12 or 15 per month - that is, the number of times an "average" speaker speaks at different events.  That's an income that will attract lots of flies - oups, I meant people :) So, is there such…
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Secrets to Paid Public Speaking Success #8(of 101) – Increase Your Bookings with Good Follow-Up

101 Tips to Successful Paid/Public Speaking
[caption id="" align="alignright" width="227" caption="The Devil is in the Follow-up! "][/caption] I'm not proud of it, but I'll admit it. I suck at follow-up and I probably lost 1os of thousands of dollars of speaking gig opportunities due to this little handicap.  Now 7 years after I started, I'm much better at it [and I have an assistant who takes care of most of it] and it definitely shows on the # of bookings I'm getting.  So...  make sure when you talk to a prospect and you promise to follow up, do so promptly, on the date you promissed you'd do it the same applies if a meeting organizer - or a speakers' bureau rep - emails you or lives you a message on the phone, DON'T put off answering those…
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Secrets to Paid Public Speaking Success #7(of 101) – Create a Professional Web Presence

101 Tips to Successful Paid/Public Speaking
[caption id="attachment_266" align="alignright" width="300" caption="Create a Great Web Presence for Your Speaking Business!"][/caption] If you want to be taken seriously, you need to strive to project a professional image with all your marketing materials... In the 21st Century, you won't be taken seriously if you do not have a website; but if your website is of poor quality (and God knows I could list you a few bad examples) then you are worse of than not having a site at all...  Well, maybe I'm wrong with this one; I believe no matter how bad your site is, if you have a great offering, you'll get at least a few local engagements... I see several mistakes that ineffective speakers do on their websites: 1. They pay an inexpensive designer to build the…
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