Speaking is one of the most rewarding professions that I know of. It is one of the few professions where most of us get paid to speak on our topic of passion, while we also get to travel and meet lots and lots of wonderful people… Most of us speakers totally love this life-style and would not give it up for anything in the world.
However, some of us are parents, spouses… or just tired from being on the road all the time… so it’s important to develop some new sources of income, while still capitalizing on your expertise.
One of the ways to get to stay home and generate some substantial income ($450 to $1000+ per client per month) is through Coaching and/or Mentoring (I say “and/or” because some of us blurr the lines between the two – we might sell “it” as “coaching,” but we provide both).
Here’s the difference between the two:
1. The assumption that the client knows what’s best for him/her, but is not doing it [procrastination, overwhelm, fear, etc.]
2. The client has all the answers
3. The client might not know the answers to some of the challenges s/he faces, but the coach – through empowering questions [and this is key] – will HELP THE CLIENT COME UP WITH THE RIGHT ANSWERS.
4. The coach helps the client recognize barriers to the client’s success
5. The coach holds the client accountable to their commitmentsA coach- in theory – should be someone who listens DEEPLY and asks [not leading questions] questions to help the client get clarity; and one of the most powerful element of coaching is to hold the client ACCOUNTABLE to what they commit to.
What I noticed is that often mentors sell their services under the “coaching” label. …and in my opinion it does not really matter, as long as the client gets what s/he pays for.
Some clients, however, are very specific about what they want; that’s why it is really important to clarify in the very first session whether the client wants coaching or wants you, the coach/mentor, to provide your expertise/experience/opinion/suggestions/etc.
One of the best books on promoting your coaching, I found to be C.J. Hyden’s “Get Clients Now” book.
Of course, as speakers, you can always subtly promote your coaching during your speaking programs. Simply mention coaching clients’ success stories (without mentioning names) and can even mention once or twice (once at the very end of your presentation) that you have a few openings for mentees (or coaching clients). You can say something like “If anyone is interested in taking these concepts to next level,” or “if you want to work one on one with me to help you apply this in your business/life/etc”
Write in the coments section if you have any questions about how to get started, or how to get more clietns…